Stop Being the Best-Kept Secret in B2B Training.
For B2B training company founders in the US who know their business has more potential, are ready to talk about what is actually holding it back, what is working, what is not, and give their ideal clients a reason to choose them.
Hey, I'm Talis.
I have been working in the B2B sector for over a year, helping companies grow through strategic marketing and sales. The B2B training industry has always fascinated me specifically because of the way great training can transform entire organizations and often be the one missing piece that unlocks real, exponential growth.
Firm Signal is how I capture genuine conversations with B2B training companies, help them articulate the real value of what they offer, and explore what actually makes a training business grow and win clients.
A field guide for training company leaders.
Each episode is a real conversation with a training company founder or executive. We unpack what is actually working in practice for growth right now, the tactical things you will not find in a LinkedIn thread, and the strategic bets being made on where corporate learning is headed next.
The Founder's Story
How you built your training company, the pivots, the first enterprise client, the lessons learned. The journey behind the business.
Enterprise Sales
Landing corporate clients, navigating procurement, building relationships with L&D buyers. What is actually working in 2026.
Standing Out
Positioning in a crowded market. Your methodology, your brand, your pricing. What makes companies choose you over the competition.
The Future of Training
Where corporate learning is headed. AI, personalization, measurement, and the trends shaping how companies develop their people.
You leave with more than a podcast episode. You leave with marketing material.
Most podcasts take an hour of your day and hand you back a link. We do the opposite. Every guest walks away with assets their marketing team can use the same week.
Professionally edited video clips, yours to keep.
We hand you short form clips cut for LinkedIn, YouTube Shorts, and your website. Fully branded, subtitled, ready to post the week you record.
Featured in our B2B training industry report.
Your insights are synthesized into a comprehensive report we are compiling from top training company leaders across the industry. Published under your name and company.
20 to 30 minutes. Zero prep. Zero friction.
We send calendar options, you pick one. No briefs to fill out, no decks to prepare. Show up, have a real conversation, and walk away with content that markets itself.
No strings attached.
If you don't like how it turned out, the podcast doesn't go live, and the edited clips are still yours to keep.
Do not take my word for it.
At first I was a bit skeptical about the podcast due to Talis looking quite young, but what changed my mind was a short intro call with Talis. It was immediately clear he has a deep understanding of the B2B sector: the dynamics, the pain points, the questions that actually matter to decision-makers, and his friendly approach.
The recording itself was sharp, natural, and felt nothing like an interview, instead like a genuine conversation. He asks the things your audience is genuinely thinking.
One conversation, months of content.
We will send you calendar options, a short list of topics you are free to pick from, and handle the rest. You show up. We do the work.
15 minute intro call, No commitment required